Perth Airport embraces a world full of possibilities with new look
Perth Airport says it’s time for Perth and Western Australia to cast off the mindset of being isolated and embrace our position of being Europe and Asia’s natural entry point to Australia.
The airport will take on a new look to reflect the State’s unique natural wonders, sense of place, indigenous heritage, tourism experiences, and business opportunities.
Perth Airport CEO Kevin Brown says Perth is perfectly placed to capture the tourism and economic opportunities created by a rising middle class in the Asian region.
“Around 4.5 billion people, 60 per cent of the world’s population, sit on our doorstep in Asia, and they are looking for new travel experiences, new suppliers of fresh food, new educational opportunities, and new business connections,” Mr Brown said.
“Most of them live within 10 hours flying time of Perth and yet we still make the mistake of thinking we’re incredibly isolated.
“Perth is actually closer than Brisbane, Sydney and Melbourne to 17 of the 20 most populated cities in Asia.
“Add to that the fact that we have the only direct flight service linking Australia to Europe and you begin to realise that Perth is the natural entry point to Australia for the majority of the world’s population.
“This really opens up a world full of possibilities for our State to bring more tourists to WA, create more business connections and export opportunities, and gain a larger slice of the international student market.
Mr Brown said the new Perth Airport brand would help promote Western Australia to the world.
“We want to deliver an airport which provides a warm welcome and a lasting first impression to interstate and overseas visitors – one that makes them want to experience the wonders of Western Australia again and again,” Mr Brown said.
“The colours reflect our natural environment – the desert landscapes, the sandy beaches, the ocean, our unique wildflowers.
“We’ve also engaged with both indigenous and non-indigenous artists to capture their perspectives of Western Australia.
“Visitors to Perth will no longer get off the plane into just another airport terminal – they’ll be welcomed by a visual representation of what our great State has to offer.
“In branding Perth Airport we’ll help brand Perth as the natural entry point to Australia for international visitors.”
Mr Brown said Perth Airport was committed to delivering the airport Western Australians need and deserve – an airport which delivers the amenity, capacity and efficiency to deliver passengers a seamless, quality travel experience.
Details on Perth Airport’s new brand:
The logo draws on the State’s official bird emblem of the Black Swan. This also is a nostalgic nod to the days when a visit to Perth Airport to watch the planes come in and feed the black swans in the pond was considered a big day out. The colours of the new logo reflect the vibrant and confident attitude of our State and are drawn from Western Australia’s unique natural environment.
The Nexus of Possibilities
The imagery of the Nexus draws its inspiration from a compass:
- Something that guides visitors to the wonders of our State
- Something that guides travellers from our State on their journeys and brings them home safely
- And something that guides our airport as we move into the future.
- The reds of the Gibson desert landscapes
- The blues of the waters of the Coral Coast
- The browns of the iron mines of the Pilbara
- The purple and yellows of our wildflowers.
The Nexus also features interchangeable artwork compiled by Western Australian indigenous and non-indigenous artists:
1. Caspar Fairhall, a visual artist working across various media, from painting to video and interactive art.
Subject matter: the banded iron formations of the Hamersley Ranges.
2. Carolina Arsenii, local Western Australian artist.
Subject matter: Perth skyline.
3. Penny Bovell, artist and lecturer in art history.
Subject matter: an interpretation of the Western Australian sky.
4. Clare McFarlane, local artist who references the histories of the decorative arts to investigate Australian identity.
Subject matter: Kangaroo Paw.
5. Kerise Delcoure, a local mural artist whose work is based around nature.
Subject matter: Black Swan.
6. Gudu Mungulu, a traditional highly respected elder who specialises in painting bush tucker.
Subject matter: Waanungga (bush honey).
7. Peter Farmer Junior, Noongar artist based in Perth whose paintings are inspired by Noongar Dreaming stories, totems and ancestral lands.
Subject matter: Kardas (Goannas).
8. Delany Griffiths, Waringarri artist whose works across various media featuring boab nuts.
Subject matter: Boab nuts.
9. Esther McDowell, emerging Noongar artist based in Perth.
Subject matter: Acacia cyclops seeds (coastal wattle).
10. Kittey Malarvie, a Sturt Creek artist who learnt boab carving and artefact making from her parents but works mainly with paint and prints.
Subject matter: Ngappa (water), spring water runs into the cracks and hollows of the dried river bed of Sturt Creek.
11. Justin Martin, a Whadjuk, Widi, Budima and Ballardong artist based in Perth.
Subject matter: Djil Djit (fish), fish species found in the Swan River and ocean which are a very important food source.
- ENDS -
P: +61 8 9478 8877 (24 hour Media Line)
E: [email protected]